Ageism and age discrimination
Ageism is making assumptions about someone because of their age. Age discrimination happens when prejudice turns into words or actions that mean someone is treated worse because of their age. Older people experience age discrimination in many different ways, including being abused or harassed, made redundant, refused health care, or seeing negative advertising about older people.
If you experience age discrimination it may affect you in very practical ways such as making your health worse, or make you feel low, angry or humiliated. It probably also stops you playing a full part in society.
You can get some protection in work and training through the Employment Equality (Age) Regulations 2006.
If you are discriminated against by health services because of your age you can talk to PALS (Patient Advice and Liaison Service) and make a complaint. If you feel an advert (broadcast or print) is offensive to older people, you can complain to the Advertising Standards Authority.
It is good to complain about age discrimination wherever it occurs. You can also campaign against age discrimination. If a person who helps you isn’t treating you well, it’s important to tell someone. It’s not making a fuss.